At Narré Studio, we design brands that go beyond aesthetics; they’re built to embody what they stand for at their core.
With Sportya, the identity was shaped as a wellness hub rooted in community and active living. It's thought as a space where you can do several sports while simultaneously build a community with like-minded people.
ALL SELECTED WORKS
SPORTYa
Sports Club
Category
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Sportya, a modern sports club concept launching across the United States, needed a brand identity that could bring together high-energy racquet sports like pickleball and padel, along with recreational soccer, into a unified and scalable system. The goal was to create a visual and strategic language that felt dynamic and sporty, while remaining inclusive, accessible, and community-driven, positioning Sportya as more than a place to play, but a lifestyle destination.
We developed Sportya from the ground up, contributing across the business concept, market research, brand strategy, and overall development. The work included defining the business model, mission, vision, and values, creating the brand identity and logo, developing marketing initiatives, designing merchandise, shaping interior and décor direction, and preparing investor materials.
The result is a flexible, scalable brand built to extend across locations while maintaining a strong and cohesive identity. Sportya emerges as a modern community hub where sport, movement, and connection meet, bringing “Game On, Life On” to life as an everyday experience.